The marketing campaign highlights that youngsters who begin the day with a nourishing breakfast do higher at school and are able to tackle every day milestones.
In step with the overarching objective of ‘Nourish Your Nice’, Kellogg’s goals to indicate that youngsters who’ve a stomach-filling nutritious breakfast get the starvation to realize extra, by its newest Masterbrand Marketing campaign, ‘Kuch kar dikhaane ki bhookh’. Conceptualised by Ogilvy India, Kellogg’s has launched the marketing campaign with an advert movie that conveys how consuming a nourishing breakfast motivates youngsters to realize their every day milestones throughout lecturers, sports activities and extra-curricular actions. The movie is the primary within the marketing campaign and is being rolled out throughout media comparable to TV and digital mediums like YouTube, Instagram, Fb, in addition to E-commerce.
The movie is centred round a school-going lady, who’s proven in several conditions at school and is attempting to ace each academically and in extra-curricular actions. She is proven to dive-off the board right into a swimming pool, carry out properly in her exams and is seen interested by different actions too. The movie then brings out the mom’s resolve to assist her little one obtain these duties by guaranteeing she leaves residence after consuming breakfast each morning. The movie ends with the lady relishing Kellogg’s Chocos® with milk and diving off the board into the swimming pool, supported by a charming tagline voiced over as “Kellogg’s. Kuch kar dikhaane ki bhookh.”
Sharing insights into the marketing campaign, Prashant Peres, Managing Director, Kellogg South Asia, stated, “The brand new Masterbrand Marketing campaign is our try and share how consuming a nourishing breakfast allows youngsters to excel in actions that play a vital function of their general development. As per the India Breakfast Habits Examine, 1 in each 4 city Indians throughout all age teams skip breakfast. Research have additionally proven that key vitamins, comparable to fibre, nutritional vitamins, and minerals, missed at breakfast, are sometimes not being compensated for by different meals of the day. These insights have, through the years, served as a guiding gentle for our Masterbrand campaigns. The most recent marketing campaign successfully communicates {that a} handy and nourishing breakfast choice, like Kellogg’s cereals, enriched with key important nutritional vitamins and minerals, can gasoline a baby’s starvation to do properly in a wide range of actions by the day.”
Prem Narayan, chief technique officer, Ogilvy India, “It’s refreshing to have a model not simply targeted on successful however merely giving each little one the correct begin to have their finest day attainable. The artistic leap that we took got here from the phrase ‘Starvation or Bhookh’. When hungry, we will not carry out or, in some circumstances, even perform like we’re speculated to. However, once we are totally nourished, a distinct ‘starvation or bhookh’ begins – the urge to attempt and excel. We turned the idea of ‘Starvation’ on its head and got here up with the marketing campaign concept of ‘Kuch kar dikhane ki bhookh’.”
Additionally concerned in crafting the marketing campaign was Piyush Pandey, CEO of O&M, who opined, “This marketing campaign is predicated on an perception that may ring true for all mothers who need their youngsters to have an excellent begin to their day, and we’re hopeful that the road “Kuch Kar Dikhane ki bhook” would grow to be probably the most iconic promoting strains within the years to come back.”
